the journal.
The Grind is Not the Goal
Why hustle culture mistakes constant productivity for a meaningful life.
Digital Edition Stories
Why "Made to Order" Might Be the Most Underrated Sustainability Idea in Fashion
The fashion industry's waste problem isn't really about fabric. It's about guessing wrong at scale. Made-to-order production fixes the guessing.
Lotus Stems, Banana Stalks, and Soy Waste: The Strange New Materials Trying to Replace Cotton
A new generation of plant-based fibers is being pulled from agricultural waste that used to just get thrown away. The science is real. The scale, so far, isn't.
India Didn't Invent Sustainable Fashion. It Just Forgot It Already Had One.
Khadi, organic cotton, natural dyes — the "sustainable wardrobe" being marketed as new is largely the traditional Indian wardrobe, rediscovered.
The Middleman Is Disappearing From Indian Craft — And Artisans Are Finally Keeping the Difference
Digital platforms are letting weavers and craftspeople sell directly to global customers for the first time. The margins that used to disappear between the loom and the shop are starting to land where they should.
India Just Cut Handicraft GST From 18% to 5%. Here's What That Actually Changes.
A tax rate cut doesn't sound like craft news. For artisans competing against machine-made knockoffs, it might be the most consequential policy shift in years.
The Handloom Sector Runs on Women. The Recognition Hasn't Caught Up.
Seventy-one percent of India's handloom weavers are women. So why does the industry's public face still skew so male?
318 Names, One Sector: What India's GI-Tagged Crafts Actually Tell Us
Every Geographical Indication tag on an Indian craft is really a legal argument about who a tradition belongs to. There are now 318 of them — and the count is the least interesting part of the story.
India Couture Week Just Left Delhi for the First Time — Here's Why That's a Bigger Deal Than It Sounds
Moving the opening show to Hyderabad isn't just a change of scenery. It's a signal about where couture's next customers actually live.
The Real Story of Indian Fashion's Growth Isn't Luxury — It's Fast Fashion
Everyone's watching the couture headlines, but the numbers say the industry's real growth engine is the ₹500 kurta, not the ₹5 lakh lehenga.
Indian Fashion Is Going Global — But Not the Way Anyone Predicted
Sabyasachi in New York. Tarun Tahiliani in Dubai. Prada putting Kolhapuris on a Milan runway. The globalization of Indian fashion is happening on two very different tracks at once.
Why India's Biggest Couturiers Are Suddenly in the Jewellery Business
Sabyasachi and Manish Malhotra built empires on clothing. Now they're building on carats — and it's less about diversification than about who's actually paying.
The Loom Is Back: How Handwoven Textiles Became Gen Z's Favorite Status Symbol
Ikat, jamdani, and khadi used to be reserved for weddings and heirloom drawers. Now they're showing up in everyday streetwear — and it says something about what culture is craving right now.
Malayalam Cinema Is Having Its Global Moment — And It's Not an Accident
From festival circuits in Stuttgart to arthouse premieres across Europe, Malayalam cinema has quietly become India's most consistent creative export. Here's what's actually driving it.
The Monsoon Diaries: Why India's Cultural Capitals Come Alive When It Rains
Forget the traffic and the ruined shoes — monsoon has quietly become the busiest, most interesting stretch of the cultural calendar in Mumbai and Delhi.
Lights, Camera, Algorithm: Is AI Quietly Rewriting the Soul of Indian Cinema?
A new wave of filmmakers is folding AI into everything from scriptwriting to VFX. The results are impressive. The questions they raise about authorship are messier.
The New Era of Sustainable Fashion: Innovation Meets Style
Sustainability is no longer a niche movement. Designers are embracing recycled materials, ethical manufacturing, and circular fashion to create collections that combine environmental responsibility with modern luxury.
Autumn-Winter 2026 Colour Trends: The Shades Defining the Season
From deep burgundy to soft butter yellow, Autumn-Winter 2026 celebrates a balance between rich earthy tones and optimistic pastels, offering versatile colour palettes for every wardrobe.
The Return of Quiet Luxury: Why Timeless Fashion Is Winning Again
Minimalism has evolved into a modern expression of confidence. Quiet luxury focuses on exceptional craftsmanship, premium fabrics, and timeless silhouettes instead of visible logos, making it one of the defining fashion movements of the decade.
Latest OTT releases (July 27-August 2): 9 new movies and TV shows on Netflix, Prime Video, JioHotstar and more
Looking to add to your watchlist? The doctors of RK Multispeciality Hospital return for more emergencies and heartbreak in HeartBeat Season 3, and The Devil Wears Prada 2 gears up for a digital premiere
The Return of Handmade: Why Craft Is Shaping the Future of Design
In a world dominated by automation and mass production, handmade craftsmanship is experiencing a remarkable revival. From handwoven textiles and ceramic tableware to artisanal furniture and paper goods, consumers are increasingly drawn to objects that carry the mark of human hands. Craft is no longer viewed as a nostalgic pastime. It has become a symbol of authenticity, sustainability, and thoughtful living.
Why Quiet Luxury Is Becoming the Smartest Business Strategy of 2026
For years, the race for attention defined the modern marketplace. Flashy launches, oversized campaigns, and constant digital noise were seen as the fastest path to growth. Today, however, a different philosophy is reshaping consumer behaviour. The businesses earning lasting trust are often the ones speaking the least. Across fashion, beauty, hospitality, technology, and wellness, brands are embracing a quieter form of luxury. Instead of relying on spectacle, they are investing in craftsmanship,
Why Dresses and Sneakers Are a Foolproof Summer Outfit Combo
Nothing says summer like breezy dresses and sneakers. Whether you’re looking to fill your closet with easy ensembles to beat the heat or packing for an upcoming getaway, start filling your cart with the best dresses of summer—which just so happen to complement all the incredibly cool sneakers we’ve been eying lately. Consider the best sneakers to wear with summer dresses as your unstoppable power pair for the months ahead.
The Grind is Not the Goal
Why hustle culture mistakes constant productivity for a meaningful life.
Summer Reading List
A collection of books on life, technology, ambition, leadership, and ideas that shaped how I think.