Chronicle Desk
business
Investigative features on the fashion industry, media economics, brand strategy, and the business of creative commerce.
Cover Story
India Couture Week Just Left Delhi for the First Time — Here's Why That's a Bigger Deal Than It Sounds
Moving the opening show to Hyderabad isn't just a change of scenery. It's a signal about where couture's next customers actually live.
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business
Indian Fashion Is Going Global — But Not the Way Anyone Predicted
Sabyasachi in New York. Tarun Tahiliani in Dubai. Prada putting Kolhapuris on a Milan runway. The globalization of Indian fashion is happening on two very different tracks at once.
business
The Real Story of Indian Fashion's Growth Isn't Luxury — It's Fast Fashion
Everyone's watching the couture headlines, but the numbers say the industry's real growth engine is the ₹500 kurta, not the ₹5 lakh lehenga.
business
Why Quiet Luxury Is Becoming the Smartest Business Strategy of 2026
For years, the race for attention defined the modern marketplace. Flashy launches, oversized campaigns, and constant digital noise were seen as the fastest path to growth. Today, however, a different philosophy is reshaping consumer behaviour. The businesses earning lasting trust are often the ones speaking the least.
Across fashion, beauty, hospitality, technology, and wellness, brands are embracing a quieter form of luxury. Instead of relying on spectacle, they are investing in craftsmanship,
business
Why India's Biggest Couturiers Are Suddenly in the Jewellery Business
Sabyasachi and Manish Malhotra built empires on clothing. Now they're building on carats — and it's less about diversification than about who's actually paying.